It looks like the two major Smartphone giants have renewed their rivalry with their latest flagship mobile phones. Last year we know that Apple Inc emerged as the winner in the smartphone arena pushing its rival Samsung few yards behind. Samsung Electronics Company is having huge hopes to gain a better share this year with its latest flagship phone. Though it is easy to say this gaining a fair share in the Smartphone market would not be a cakewalk for the Korean company as Apple has won great accolades and awards in the recent times.
Latest news sources revealed that Apple has won the first public firm in the world with a value more than $700 billion. Later, the firm also gained the biggest single quarter profit that has been recorded for the first time in history. Samsung on the other hand, managed to grab a 60% profit in 2014 and the company’s hierarchy accepted the fact publicly that their strategies of their devices were not up to the mark lately.
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However it seems the Korean manufacturer has now found the opportunity to correct its wrongs through the latest Galaxy S6. This would be the first flagship release this year and certainly an impressive one. The S Series mobile phones of Samsung Galaxy is considered as a major rival for the iPhone and Samsung is keeping its fingers crossed about the release of its much hyped device to mark a great start for the new year.
However, Apple does not have any plans of releasing its iPhone 7 until the later months this year. This means, we have to face the dilemma of choosing between the two Smartphones from the market leaders by the month of October. So should the buyers go for Samsung Galaxy S6 while it is out in April or have patience for the next 6 months to welcome the Apple iPhone 7?
Design and appearance
You will agree that you fall for those smartphones that have a sleek design and impressive appearance. Though critics were harsh about the iPhone’s appearance and boring design as Apple focused only on its construction, we can’t ignore it from the fashionable devices. Galaxy S5 was also criticised for having the same old design like its siblings in Galaxy S series. The plastic body also did not appeal to many.
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The latest news and rumors speculate that Samsung would opt for a metallic makeover for its upcoming device as photo leaks showed us the device in metallic avatar. And few other reports indicate that Apple would also lock horns with Samsung in this aspect as the Iphone 7 is also expected to have a metallic exterior.
Hence it is clear that there might not be too much of a difference in this sector. However we need to remember that Apple has always offered us stunning devices which are a great hit among fashion lovers while Samsung has failed terribly to match its looks.
You might have already seen a sea of rumors that state about what technology these next generation mobile phones would have. It would be surprising to see how many of these rumors were actually true when the devices reach the market this year. You will nod in affirmative that Samsung has already gained a lot of reputation for the display technology it has offered to its devices and the Galaxy S6 is said to have the very first quad HD display making it a worthier smartphone.
Though Apple iPhone 6 failed to match the display quality that Galaxy series had, expectation are on the rise for its upcoming flagship as rumors convey that it would have a quad HD with full HD display. Some even indicate that it would have a high end camera to help the users take picture like a pro.
There is a general expectation for these devices to beef up its security features as Apple is said to have made several applications for several interesting patents in the recent years.
Apple has remained the top scorer in this area for many years now. This is mainly owing to the fact that it uses its own hardware and software which has made its iPhone series very impressive. The App store of Apple is also held with high regards as it ensures that the users of iPhone are able to use it to the maximum extent even while on the go.
Even though few mobile users prefer Android’s open ended approach, Samsung prefers to follow the footprints of Apple in catering to the requirements of its buyers. Even though the Korean giant makes sure that the devices are loaded with interesting features which makes it better than the other players, iPhone 7 is expected to continue gaining the competitive edge with its top notch specifications and set of features.
Blend of Smartwatch and payments
Apple fans are very eager to lay their hands on the iPhone 7 next generation as it has a collaboration with the upcoming Apple Watch. The first smartwatch by Apple focuses on fitness and also supports mobile payment as these to features are widely advertised everywhere. Analysts feel that this watch by Apple would have a great effect in the market of mobile payments. This would be exciting to witness how the new technology would flourish this year.
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While on the other hand, Samsung has made an announcement that Samsung Pay would be available shortly as a reply to Apple Pay. Hence it is clear that Samsung would also introduce its devices that support this feature. Though we can say for sure that it would not achieve similar popularity like Apple, Samsung would sure know how to make an impact in the market and among its customers. However it has to work a lot to gain a major attraction over the grandness created by Apple.
The Conclusion: Who wins?
The Samsung S series has always remained a favourite among the buyers who wish to have smartphones that can be customized and flexible. It also arrives with cutting edge technology that has made many prefer it over Apple Iphone. Apple on the other hand focuses mainly on the slick user experience and its latest iPhone 6 is a fine specimen of it.
While speaking about the market condition that prevailed in the last 12 months, we have seen Apple gaining momentum not only in the sales battle at a commercial level but also in the market presence,. However we expect that both the flagship phones would attract consumers from respective niches with its impressive features created for the needs of their users. However we will have to wait until both iPhone 7 and Galaxy S6 to hit the market this year.
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