Apple Inc. has moved up the release date for the new iPhone 6S to coincide with the release of the Apple Watch, named the iWatch, and, as a result, the launch date of the iPhone 7 has also slid into 2015. According to reliable sources within the supply chain, the primary motive behind this change in schedule arises from Apple’s need to have a new smartphone to launch alongside its smartwatch. The changes in the buying habits of consumers and cellular contracts have also contributed to this decision. However, doubts persist regarding the effects of a preponed release date for the iPhone 6S and the predictable release date for the iPhone 7.
The new iPhone 6S model is expected to offer the same external design as the current iPhone 6, probably in various colour choices. Internally, the 6S might be equipped with the moderately faster A8X microprocessor or the improved A9, based on whether or not the A9 is ready in time. This will allow customers who have reached their eligibility window since the iPhone 6 launch the opportunity to upgrade at the same time as the release of the iWatch, prompting them to invest in a new iPhone before the iPhone 7 launches in the fall.
The fast launch dates mean that consumers can expect the iPhone 7 to be released only a year after the 6, which helps maintain the pace with new programs like Verizon Edge and AT&T, which increasingly allow buyers to trade up for a new phone each year. The S-model strategy from Apple was based on a two-year upgrade cycle but is slowly becoming obsolete, and the 6S might be the final instance where Apple offers an S-model before beginning the launch of a new whole number model every twelve months.
The iPhone 6S will be launched with the Apple Watch and the latter has an expected release date of “Spring 2015”. The release date for the iPhone 7 is believed to be the second Tuesday of September.